The Effect Of Advertising On The Brain Essay - 1804 Words

Finding our way around town can sometimes be difficult, that is why the GPS was such an efficient item to have in an automobile. But what happens when we aren’t able to trust our GPS? Leaving the house, and plugging in the address to your favorite McDonalds and in turn being lead to a Wendy’s. This is very similar to the effect advertisements have on the brain. Marketers use the term â€Å"intercept† when they discuss making contact with their audience; they intercept our own thoughts and swap them out with their own. Advertising has become so effective that there isn’t really a limit to how much companies will pay for their advertising. Ten years ago Google swooped up YouTube for the small price of one point six five billion dollars. The question is, why would Google pay so much for a company that is just starting up? Google understood how effective of an advertisement tool YouTube would be in the near future. This is a perfect example of how marketers are not afraid to spend money in order to make money, and they know that they will make money because of how effective their advertisements are. Malicious advertising strategies have become so effective that they can influence our thinking process. Our money is the fuel big businesses run on, without it they would surly die. In a world where a product’s uniqueness spans only a few months, each product must seem unique and different without being either. So, marketers stopped trying to sell us a product and began to sell usShow MoreRelatedEssay on The Danger of Subliminal Advertising1438 Words   |  6 Pagesand even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. 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Advertising affect young peoplesRead MoreHow Technology Can Improve Their Mental Cognition1162 Words   |  5 Pagesare constantly advertising for their products ability to boost a person’s intelligence. This however may not be the case. In one of Lumosity’s most recent advertising campaigns, it states that â€Å"No matter why you want a better brain, lumosity.com can help. It’s like a personal trainer for your brain. Improving your performance with the science of neuroplasticity, but in a way that just feels like games. Start training with lumosity.com right now, and discover what your brain can do.† (4)