US Foodservice Grows Market with Oracle with CRM on Demand free essay sample

US Foodservice operates and distributes all over the country. It’s important that they be able to stay on top of what’s in demand from their customers. Because they’re in the food industry it’s important to US Foodservice that they be able to fill the order as quickly as possible since they’re dealing with perishable items. US Foodservice works with Oracle team on the front end to map as close to an integrated business solution as possible. In 2009 when the economy was sinking US Foodservice gained their highest market share in terms of account growth. This proved that their use of and teamwork with Oracle CRM aided in the success! They also are able to use the Oracle CRM as a tool to track their sales leads. Before they didn’t have a handle on where they’re sales people were going and how many were producing sales. We will write a custom essay sample on US Foodservice Grows Market with Oracle with CRM on Demand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the Oracle CRM tool, they tracked the leads to sales and sales to revenue. Chapter 3 Discussion Questions 2. It has been said that the advantage that leading-edge retailers such as Dell and Walmart have over their competition isn’t technology; it’s their management. Do you agree? Why or why not? Yes, I agree. Technology is advantage but proper management is the key to success. Benchmarking is a perfect example. Benchmarking involves comparing the efficiency and effectiveness of your business processes against strict standards and then measuring performance against those standards. Industry best practices are usually identified by consulting companies, research organizations, government agencies, and industry associates as the most successful solutions or problem-solving methods for consistently and effectively achieving a business objective. 3. What are some of the issues to consider in determining whether the Internet would provide your business with a competitive advantage? Because of the internet, the traditional competitive forces are still at work, but competitive rivalry has become much more intense. Internet technology is based on universal standards that any company can use, making it easy for rivals to compete on price alone and for new competitors to enter the market. Because information is available to everyone, the internet raises the bargaining power of customers, who can quickly find the lowest-cost provider on the Web. Chapter 4 Discussion questions 1. Should producers of software-based services, such as ATMs, be held liable for economic injuries suffered when their systems fail? Liability extends the concept of responsibility further to the area of laws. Liability is a feature of political systems in which a body of laws is in place that permits individuals to recover the damages done to them by other actors, systems, or organizations. Because of this, I believe that producers of software-based services are included in the group and should be held liable. 3. Discuss the pros and cons of allowing companies to amass personal data for behavioral targeting. As the internet continues to open up a wealth of marketing opportunities the need to stay directly in tune with customers’ specific wants and needs will increase twofold. In order to market a product it will no longer be enough to discuss how a product works, but how a product can work for the consumer. Thus, an effective consumer marketing strategy is needed in order to create a solid customer base that recommends your services or products and continues to return for repeat visits.

Othello Is a Victim Who Runs Ahead of His Tempter free essay sample

Othello is a victim who runs ahead of his tempter Othello is a powerful and thought-provoking play because it demands its audience to contemplate the very nature of humanity. The concept of mankinds inherent evil is explored primarily through the character of Othello. The audience is often left confused as to whether Othellos downfall can be blamed on his character or rather the inescapable evil of man. Of course, in Othello, Iago acts as a catalyst for the disastrous chain of events and can hence be credited with initiating Othellos change in nature. The main theme of Othello is that of mankind’s intrinsic evil. Shakespeare explores the idea that, despite outside influences, within all people lie unavoidable jealousy, mistrust and cruelty. Shakespeare considers this idea largely through Othello, who is originally characterized as loyal, loving and kind. This is demonstrated by the respect he commands in the presence of the Duke and senators and also be the obvious love Desdemona holds for him, refusing, even upon his threatening her with death, to renounce her love. We will write a custom essay sample on Othello Is a Victim Who Runs Ahead of His Tempter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shakespeare however provides two explanations for Othello’s transformation. The first being is that he is simply overly influenced by Iago’s evil, and the second being that all of mankind possess an inner immorality which cannot be held at bay, and to which Othello unfortunately succumbs. This innate element of humanity is defined throughout the play as a â€Å"monster†. Iago describes people as â€Å"not ever jealous for the cause. But jealous for they are jealous: ‘tis a monster. Begot upon itself, born on itself†. This use of metaphor highlights the horrific nature of this emotion that, like a monster, can completely consume its maker. Othello accuses Iago of acting â€Å"as of there were some monster in his thought. Too hideous to be shown†. This is ironic because Shakespeare is in fact using a premonition, in that he is also referring to the uncontrollable jealousy, or â€Å"monstrous thought†, within Othello, although it only later emerges. Othello’s response to Iago’s accusations of Desdemona as adulterous is â€Å"O monstrous, monstrous†. Axel Kruse, an academic who writes on Othello, claims this repetition of the word â€Å"monster† throughout the play is because of Shakespeare’s understanding of the need for obviousness and repetition of the main themes. However, the repetition of this powerful word also reinforces the concept of this so-called â€Å"monster† actually referring to humanity itself. The word â€Å"monster† encompasses all the flaws of man: cruelty, jealousy, suspicion and irrationality. Repetition is therefore a clever technique used to reinforce the idea of humanity’s inherent evil, constantly comparing it to an unrestrained monster. Othello’s death is also a tragic moment, where the hero of the narrative is reduced to one who â€Å"foams at mouth and†¦ breaks out to savage madness†. His ending forces the audience to consider whether this state of chaos and â€Å"irrational passion† (according to Axel Kruse) is in fact representative of the final illness of humanity itself. This concept of mankind’s intrinsic sin suggests that Othello is merely a victim of something greater and more powerful than himself, an evil that can be found in all people and is not just particular to Othello. Shakespeare also portrays Othello as weak in character, in that he succumbs to his doubts, acts irrationally and has a strong capacity for violence. By allowing the tragic hero to have quite obvious flaws, Shakespeare is demonstrating Othello’s ability to run ahead of his tempter because of his own hubris, rather than purely being a victim of humanity’s inescapable evil. This is evident in the play when Othello, referring to Iago’s accusations of Desdemona’s betrayal, says, â€Å"I’ll see before I doubt; when I doubt, prove†, followed shortly by Othello stating, in the same scene, â€Å"’Tis destiny unshunnable, like death†. Here, Shakespeare uses contradiction to enforce Othello’s rapid ability to descend into suspicion and malice. Originally, Othello is logical and wise in that he refuses to make accusations without substantial evidence. This statement however is shortly followed by Othello’s demonic accusation of Desdemona’s disloyalty. This rapid transition in Othello’s faith and security implies that his downfall can be partly blamed on his own inability to control his suspicions. Shakespeare uses simile in Othello’s speech, comparing Desdemona’s betrayal with death. This diabolic comparison is significant because it originated from Othello’s own doubts rather than Iago’s convincing. Othello’s capacity to abuse and undermine Desdemona with no proof of her suspected crimes is an example of his own distrustful personality, as opposed to the inherent nature of mankind. Shakespeare also considers the possibility of Othello’s past influencing his character, especially regarding relationships. Early in the play, Othello describes his childhood of military training and experience on the battlefield saying, â€Å"little of this great world can I speak more than pertains to feats of broil and battle†. Othello himself acknowledges his naivety when it comes to domestic life because of his harsh upbringing. Othello describes in detail his meetings with â€Å"Cannibals that eat each other and the Anthropophagi, men whose heads to grow beneath their shoulders†. Shakespeare uses hyperbole in order to enhance the audience’s understanding of Othello’s brutal past in order to somewhat explain his misunderstanding of his domestic situation and justify his quickness to anger and violence. By exploring Othello’s past in such depth, Shakespeare suggests that Othello has cause to run ahead of his tempter, as he has been raised in a militant manner that encourages and demands distrust and doubt. Shakespeare explains that, to some extent, Othello is a victim of not only humanity’s inescapable capacity for destruction, but also of his own past. Shakespeare explores racial prejudice as an explanation for Othello being both a victim of society and himself. There is some irony in the play in that Othello can seem to be at once the most heroic of men for rising to a position of power and influence, despite the racial discriminations of the era, and also as a â€Å"monster in hiding reveals himself in his threats to tear his wife to pieces†. This is an extract from Axel Kruse’s essay, where he explores Othello’s capacity to play both victim and villain simultaneously. Kruse articulates the ability for Othello to run ahead of his tempter because of his constant struggles against being viewed as an outsider, a threatening â€Å"figure of weird ugliness†. However, Shakespeare contradicts himself in that, while he advocates Othello’s ability to overcome racial prejudice, also blames Othello’s faults on his ethnicity. Emilia, enraged by Othello’s crimes, says of Desdemona, â€Å"O, the more angel she, and you the blacker devil†. Shakespeare is using metaphor here to highlight Othello’s flaws and compare and credit them to his skin colour. The reason for this may be that he sought to justify Othello’s actions by blaming his inferior ethnicity, a stigma of Shakespearean times. Shakespeare may also have wanted to satisfy the demands of an Elizabethan audience who despised racial difference in society and wished to see such stereotypes exhibited in theatre. By blaming Othello’s downfall on his ethnicity, Shakespeare is claiming that Othello’s irrationality in running ahead of his tempter is partly because he is a victim of his own skin colour. Shakespeare establishes early on in the play that Iago is Othello’s tempter, the manipulative character who sparks Othello’s doubt. Before Iago’s intervention, Othello was seemingly totally captivated and in love with Desdemona. However, Iago’s manipulation is extremely subtle, and it almost appears that, rather than Iago encouraging Othello’s rash actions, Othello himself is responsible for his own downfall. While Iago is the first to vocalize a suggestion of Desdemona’s disloyalty, it often seems that Othello is in fact the original source of his own distrust, and hence runs ahead of his tempter, Iago. This is evident where, upon Cassio leaving Desdemona’s side, Iago says, â€Å"I like that not†. Without further explanation, Othello immediately understands this to mean that Cassio and Desdemona have an illegitimate relationship. Axel Kruse’s paper furthers this idea, stating, â€Å"the implication is that some kind of suspicious jealousy is present in Othello’s mind from the beginning†. Kruse highlights a highly significant aspect of Act 3, Scene 3, where Othello says of Iago, â€Å"By heaven, he echoes me†. This is following an extraordinary conversation between Iago and Othello where it appears that Othello is almost talking to himself and furthering his own feelings of doubt rather than Iago planting the ideas in his mind. Kruse questions whether, at this point, Iago is replacing Desdemona in Othello’s mind and seducing him into a state of chaos. However, while Iago admits to playing the â€Å"demi-devil†, it seems more that Othello runs ahead of Iago in that it is Othello who establishes himself as jealous and revengeful. Shakespeare establishes Othello as a victim, of both human nature and his suffering under a prejudice society. Yet Shakespeare also manages to convince his audience that, while victimized, Othello can still be blamed for running ahead of his tempter, his tempter being both Iago and human evil itself. Othello’s flaws come to light far more rapidly than would be natural under the circumstances, and it is therefore clear that Othello is responsible for his weakness in character, and ability to run ahead of his tempter.

Racism Essays (1262 words) - Social Inequality, Discrimination

Racism Essays (1262 words) - Social Inequality, Discrimination Racism Racism is defined by the Webster Dictionary as the assumption that the characteristics and abilities of an individual are determined by race and that one race is biologically superior to another. Confronted with a problem as complex as racism, we cannot afford to let ourselves be constrained by the boundaries of specific disciplines. Racism is alive and well. The reports of its demise are totally unfounded so that we come to the beginning of the twenty-first century, it remains as our society's major dilemma. There is a lot at stake when dealing with this issue, but that fact is that we cannot brush it aside or ignore it any longer because it is present in everything we do. Canada and the United States are one of the two biggest countries when it comes to ethnic diversities within its boundaries. Immigrants enter these countries by the thousands to better their chances of a good and stable life. The demographic statistics of these countries are rapidly rising. Immigrants are starting to take over and their presence is being felt more and more. Historically, both countries had their respective problems involving other races. When the British settlers first came to Canada, they were confronted with the Native Americans. Their goal was to claim land for England, but they also had to convert the aboriginal to the Catholic religion. So against their will, the Native Americans were taught to worship a new God. The Whites were taking advantage of these primitive tribes living in and around the country. They played with their minds, giving them hard liquor, disguised as the Drink of Life. So the aboriginals were overwhelmed, and could not stop the invasion. They were defeated, forced to live in small territories, and some were turned into slaves. Americans were as bad, if not worst, toward racial groups. The most significant of the acts committed is the segregation of African American during the late eighteen hundreds until the mid-nineteen hundreds. Black people were brought from Africa and were auctioned to the highest bidder to work in the cotton fields. Their working conditions were atrocious and a lot of them died of hunger or sickness. It's not until the Civil War that the legal status of African Americans started to change. Even then, the Supreme Court of the United States struck down federal statutes designed to enforce the amendments. The absence of an adequate federal law permitted discrimination against black Americans in employment and housing, public accommodations, the judicial system, and voting opportunities. In the two historic events, the possible reason for the actions done toward the racial minorities might be the fear the have towards them. We did not understand why they were different from us, so we categorised them and immediately judged them as the inferior race. Even though the history of both nations was different, their actions against racial minorities were similar to one another. Throughout the years, it seems that Canadians and Americans have excepted their immigrant counterparts. In both Canada and the United States, a range of indicators of racial attitudes shows certain positive trends. In the United States, the National Academy of Sciences report, A Common Destiny: Blacks and American Society, gleaned data from dozen of national opinion polls conducted between 1942 and 1983. These polls show growing and now virtually universal verbal commitment to the principle of racial equality. The disparities between the Whites and the Blacks have declined significantly. In Canada, race is less conspicuous. Without doubt the climate in Canada too has improved since the Second World War, when racially exclusionary immigration policies were still in effect. For its study, The Economic and Social Impact of Immigration, the Economic Council of Canada assembled data from existing surveys of intolerance. The council reported a positive trend among anglophones on an index of tolerance. A survey conducted in 1990 by Decima Research Ltd. permits a comparison of the two countries. The Canadians in the survey were, overall, slightly less overtly racist than the Americans: 90 percent of Canadians and 86 percent of Americans agreed that all races are created equal (Maclean's, 1990). This difference is insubstantial. Large minorities in both countries deny overt racism. Canadians favour immigrations more than Americans do, despite the fact

Overview of the Independent American Party

Overview of the Independent American Party The Independent American Party is a minor Constitution-based party with limited influence, and is not to be confused with the large percentage of voters who consider themselves independents. The most recent electoral activity for the party was a 2012 US Senate race in New Mexico where the IAP candidate received just under 4% of the vote. That candidate, John Barrie, was also the founder of the New Mexico chapter of the American Independent Party. After formally registering the party, they were granted direct ballot access for two election cycles. After he lost the Senate race, Barrie left the NM-IAP and joined the similar Constitution Party, likely because the IAP would be unable to gain ballot access after the freebies. The party website currently directs potential candidates to register as write-in candidates if they live in the state of Utah. The partys Facebook page is dedicated to sharing news links about constitutional issues and has limited information on party-related events. The party likely attracts a number of curious visitors due to having independent in the name of their party. The National Chairman is Kelly Gneiting, a 5-time US champion sumo wrestler who also holds a Guinness World Record for being the heaviest man to finish a marathon. Mission Statement To promote: respect for life, liberty and property; strong traditional families; patriotism; and individual, state and national sovereignty - with a strong reliance on the Declaration of Independence and allegiance to the Constitution for the United States of America - by petition to God and by political and educational means. History Founded in 1998, the IAP is a Protestant Christian theocratic political party. It initially existed in several Western states and is a remnant of former Alabama Gov. George Wallaces once-powerful American Independent Party. Converting the unaffiliated IAP state party organizations - united by a common Religious Right ideology (similar to the Constitution Party) - into a national IAP organization was an effort started by members of Utah IAP. The Idaho IAP and Nevada IAP subsequently affiliated with the fledgling US-IAP in late 1998. The party subsequently established small chapters in 15 other states, and it now has contacts in every other state. Most of the IAP activities remain in Utah, however. In 1996 and 2000, the various IAP state parties endorsed the Constitution Party nominee for president and in 2000, the national chairman questioned the IAPs future in presidential elections. The party has focused its attention more on activism in the last eight years and has almost completely withdrawn from fielding local, state or federal candidates. Since 2002, the IAP has endorsed Constitution Party candidates and other conservative third party nominees. The IAPs platform calls for: The immediate termination of all programs of foreign aid, whether military or non-military, to all foreign governmentsImmediate withdrawal from the UN and NatoThe repeal of all federal gun legislation and state firearm laws which are not in accordance with the US ConstitutionStrong immigration reform including the repeal of amnesty laws and the prompt deportation of all illegal aliens and a clarification of the 14th Amendment that does not recognize the US citizenship of children born to illegal immigrants on US soilEnglish as America’s official languageThe passage of a balanced budget amendmentRaising tariffs on imported goods and a ban on all imported goods produced by child laborProtecting the ocean and fishing rightsEliminate regulations that artificially impede the production of domestic oil while enacting a transition to alternative fuelsProtecting the right to life for all US citizens, including the unbornPeople have the right to choose their health care providers and h ave quality health care and no one - including the patient - has the right to make decisions that result in the death of the patient Outlawing cloning and the development of genetic mutationsParents have the right to choose how their children are educatedRestoration of god to the public squareMarriage is a sacred union between a man and a woman only

Illness and disability Essay Example | Topics and Well Written Essays - 250 words

Illness and disability - Essay Example A majority of the health differences are a function of finance. Social support is the most critical of these factors. Among the elderly, dementias, depression and alcoholism have been found to be the most common emotional problems. These give arise to other health problems. In particular, Alzheimer’s disease is one of the most common problems among the elderly, and this requires great care and attention. Unfortunately, some of these elderly persons deny their heath challenges, and this makes the process of treating and caring for them difficult. There is however a disturbing feeling among healthcare providers that the elder should receive less concern. They are offered inferior medical assistance compared to other groups. Some physicians believe that the elderly are a burden to the healthcare system. Luckily, there are those physicians who develop a personal relationship with these patients. According to medical experts, it is important for physicians to feel the emotional side of the patients’ well-being. There is a wide range of programs available for the elderly, and some are in-home programs. However, most of these programs, especially the in-house care, are expensive and thus unavailable. According to the video, board and care homes are a good option in enhancing the quality of care among the elderly. Unfortunately, the United States does not compare well with other developed nations when it comes to caring for the elderly. As the population of the elderly continues to increase, there is need to plan for how the ir health needs will be addressed. The University of Hawaii Center on Aging. " Growing Old in a New Age: Illness and Disability."Annenberg Learner - Teacher Professional Development. Annenberg Media,  1993. Web. 20  Nov.  2014.

90 points Assignment Example | Topics and Well Written Essays - 250 words

90 points - Assignment Example For instance, I will attempt to understand the cultural values of my clients when marketing the products of the firm in order to foster respect for the customs of my target clients. Similarly, I will apply the concept of environmental scanning to gather valuable information that can benefit the firm. For example, I will utilize both online and offline means to collect information about the trends in the competition in the market. The collected information will help the marketing team to devise comprehensive marketing tactics to acquire a competitive edge. In my role as a marketing representative, I will endeavor to understand the preferences and purchasing behavior of the customers. For example, I will conduct routine customer surveys to establish what products and services they would like my firm to improve. The surveys will assist the marketing team to capture the needs of the customers as contained in the Maslow’s hierarchy of needs. Similarly, the concept of relationship selling will be paramount in my marketing activities. I will apply the concept in creating a long-term relationship with the potential as well as existing customers who belong to different generations as I seek to satisfy their various

Business Ethics - Discrimination Essay Example for Free

Business Ethics Discrimination Essay Discrimination is defined as distinguishing something from something else (i. e. don’t hire him because he has no experience). Unjustified discrimination is distinguishing something from something else on a basis that is not justified (i. e. don’t hire him because he is black). The term discrimination commonly replaces the term unjustified discrimination in business, philosophy, psychology and day-to-day community life. In a just and fair society, such as we Canadians aspire to, a job applicant’s race, ethnic origin, colour, religion, sex, age, orientation, mental ability, or physical condition should not disadvantage them in career choices or job competitions. If a short Asian female firefighter can do the job, she should get the job. Conversely she should not expect to receive concessions that are not available to all; that is in effect also discrimination. Unfortunately, discrimination often arises in business in regards to hiring, job placement, wage, and promotion. Affirmative Action Ideally, discrimination should be of no concern at all; everyone should have an equal opportunity to anything. In a perfect world a hiring manager would not have to think thoughts such as, â€Å"They are disabled, they are women, they are aboriginal,† and would only think, â€Å"This person will be perfect for the job because†¦. † Unfortunately this may never completely happen. For example if a person in a wheelchair applies to be a stock person at Costco and another person who is not in a wheelchair applies for the same position the manager will be debating, â€Å"Should I hire the person who cannot walk because I want to be socially responsible? Or should I hire the person who can walk, who will probably do a better job and who I won’t have to make special accommodations for? † Another example is a man and a woman who are applying to be a nurse on the obstetrics ward; they have both just graduated and have exactly the same experience. If only one position is available who is more likely to be hired? Affirmative action programs often come into place to encourage equal opportunity. Affirmative action refers to policies or rograms that take factors such as; age, sex, race, color or religion and give preferential treatment to people that belong to an identifiable disadvantaged group, or outgroup. Cons Reverse discrimination occurs when preferential treatment is given to one person and the other is left out. For example if a woman is hired to work in an oil patch just because she is a woman and man is not hired (perhaps only because of quota requirements), he will experience reverse discrimination. This may in fact v iolate a province’s human rights code. Some would also argue that it is wrong to place at a disadvantage a current day job applicant in order to attempt to compensate for historical wrong treatment of certain categories of job applicants. Merit may not exist if affirmative action is in place. A situation could arise where an applicant may deserve a job more because he or she has more education and more experience than the hired applicant who is disabled, if the hiring was done only in the interest of a representative workplace. May condescend or offend outgroups because the people belonging to that group don’t believe they need preferential treatment in order to succeed. Affirmative action creates a perception that all racial minorities or physically disabled persons have low self image, poor job marketing skills, missed opportunities, and are in need government regulated assistance. Efficiency may be compromised if a company is forced to hirer a proportionally representative workforce. Instead of hiring the best fitting candidate, companies would be forced to seek out a visible minority or a disabled candidate. This simply is not good business practice. A company should be free to hire the best candidate. Morale and workplace cooperation may be negatively impacted by a person being hired because of affirmative action policies which clearly give special considerations not available to all. The outgroup may develop a sense of entitlement that is not supported by the majority of the workers. Affirmative action may cause a widening of the gap (and an affirmation of bigotry) instead of a diverse and inclusive work force. For example, a white man at a steel factory may think that he got his job because he is qualified for it while being angry that the Asian man only got hired because there were no other Asians working in the plant and the hiring manager did not want to be discriminating. Pros Assistance in obtaining a desired job may be necessary for members of an identifiable disadvantaged group, or outgroup, since discrimination may make it difficult to establish a career. For example, men can be excellent nurses, but if a female hiring officer doesn’t understand or embrace the benefits of diversity, the obstetrics ward would have all female nurses. Another example might be a hair dressing trainee who is in a wheelchair; this applicant may have more obstacles to overcome and more convincing to do with a prospective employer. It is not fair, or just, that these applicants would have to be much better that the â€Å"normal† kind of applicant in order to be desirable to the employer. This â€Å"assistance† is given in affirmative action plans such as requiring employers to choose the disadvantaged applicant when all other skills are equal. Affirmative action makes working in different areas more desirable. Ex, Okanagan College has free introductory welding courses for women only. If colleges did not have these affirmative action programs there would probably be less female welders. This creates an incentive for a member of an outgroup to step forward and be part of the creation of workplace diversity. Affirmative action ensures justice for those who have historically been oppressed. Although hopefully not in Canada, there may still be a stigma attached to those whose ancestors were slaves, lower class, or aboriginal and thus seen as lesser that those with good career jobs. Some people may believe that affirmative action is necessary to change the attitudes of society by mandating a diverse work force. Canada cannot ignore the fact that a few generations ago a person with mental challenges or physical disabilities would not have been offered a position if there was a reasonable candidate who was considered â€Å"normal. † Affirmative action envisions a just work place where everyone is normal because the new normal is diverse and inclusive. Affirmative action encourages a representative work force. If 2% of the community’s population is visually impaired, then in a company of 100 employees, there should be a least two people who have some kind of sight impairment. In Canada, 3% of the population is aboriginal; therefore, there should be three members of a First Nation employed at the above company. A disabled person aged 25 to 44 accounts for 8% of the population. Statistically speaking, the above company, if it were in British Columbia, should have 27 employees who are recent immigrants. With roughly 60% of Canada’s population being Caucasian, all the numbers above would create a representative work force. It could be described as a diverse, dynamic, and exciting place to work; but does it exist? By requiring the inclusion of a representative work force affirmative action will in the long term change attitudes and encourage diversity. Thesis Affirmative action programs are still necessary to ensure equal opportunities in the work place and to encourage diversity, which over time will extinguish discrimination and contribute to a just, fair, and tolerant society. History I believe discrimination stems from history. If a young person learned from parents, schools, or media that women are not good trade workers, they will continue this discrimination for generations. This is what happens in all forms of discrimination because discrimination is learned. Discrimination can be reduced in a society with the influence of laws, education, and incentives. Affirmative action mandates exposure, which with encouragement by supportive government and ethical businesses will result in workplace diversity, and that over time will influence the thinking of society as a whole. Further Discussion: Continue Affirmative Action Dimock and Tucker thoroughly discussed their views on affirmative action policies about how such policies cause problems for employment equity in Canada. Dimock and Tucker did not discuss why such policies may still be necessary and did not thoroughly discuss a solution to discrimination. Their conclusion, while pointing out that affirmative action programs have not met intended goals, does not offer concrete solutions other than education. I disagree that the young should be the only target to ensure against discrimination. Youth can be racist, sexist, and exclusive. That’s why our society has a large problem with bullying. If discrimination is a learned trait, then the youth are learning it from above, and that is precisely the target of affirmative action. I believe affirmative action should still be used to some extent in order to encourage diversification. I think a combination of education and the experience of exposure is more useful that a single target group (such as educating the young). If groups (young, school aged, post secondary, and the work force) are created with diverse and representative participants, the likelihood of all groups beginning to like each other because of repeated exposure is much higher then if they remain separated. Well informed members of society who have personal experience with diversity are the least discriminating for several reasons: †¢They have been educated not be discriminating (from classes like this). †¢They have been put together in groups with all different types of people, and †¢They have become comfortable with that diversity. The result is that they have learned to be less discriminating than their peers or previous generation. For example, a white 18 year old’s great grandparents may have been what is now considered racist toward black people. In the grandparent’s time racism, even segregation, was thought of as perfectly normal, and those views were passed down generation to generation. However, through education and exposure racism was slowly extinguished until we have a grade 12 student who welcomes a new immigrant from Zambia. Instead of being completely racist like his great grandparents the 18 year old now only believes the stereotype that all black people like rap music which he hates. The next generation will (hopefully) not even notice that a black person is in the group. If affirmative action continues it will help the top (the existing generation of employers) meet the bottom (the well informed and accepting job applicant) and the result will be a tolerant, inclusive, and diverse work place. The attitudes of the work place will in time influence society as a whole. Conclusion I was lucky enough to learn about discrimination in both psychology and philosophy class in the same week. Although solutions are not offered in this paper, I believe discrimination can be eliminated through education and diversification. If it were normal to have a representative and diverse â€Å"melting pot† of opportunities and experiences, there would be no need to practice discrimination. Diversification is good. It makes a community tolerant and compassionate; it makes a secure and exciting place to live. Including all groups in all employment opportunities will ultimately create a better society – the melting pot that Canada so prides its identity in. Affirmative action plans ensure that the work place will contribute to this pride.